Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Bill Donaldson; Jong-Ho Lee; George Wright
| Year of publication: |
2012
|
|---|---|
| Authors: | Donaldson, Bill ; Lee, Jong-Ho ; Wright, George |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1305-1330
|
| Subject: | Vertriebs-Informationssystem | Sales information system | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Finanzdienstleistung | Financial services | Pharmaindustrie | Pharmaceutical industry | Bauwirtschaft | Construction industry | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702004