Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Arthur M. Hughes
| Year of publication: |
1994
|
|---|---|
| Authors: | Hughes, Arthur M. |
| Publisher: |
Chicago, Ill. [u.a.] : Probus Publ. Co. |
| Subject: | Direktmarketing | Datenbank |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 352 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-557-38551-3 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004191132