The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database
Arthur M. Hughes
| Year of publication: |
1996 ; 2., rev. ed
|
|---|---|
| Authors: | Hughes, Arthur M. |
| Publisher: |
Chicago [u.a.] : Irwin |
| Subject: | Database-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 610 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-55738-893-8 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004307405