Strategies and communications for innovations : an integrative management view for companies and networks

Michael Hülsmann; Nicole Pfeffermann, ed.

Year of publication:	2011
Other Persons:	Hülsmann, Michael (ed.) ; Pfeffermann, Nicole (contributor)
Publisher:	Berlin : Springer
Subject:	Innovationsmanagement \| Innovation management \| Marketingmanagement \| Marketing management \| Öffentlichkeitsarbeit \| Public relations \| Strategisches Management \| Strategic management \| Unternehmen \| Netzwerkmanagement \| Integriertes Management
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de]
Published items:	25 hits in ECONIS - Online Catalogue of the ZBW

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