Strategies and communications for innovations : an integrative management view for companies and networks
Michael Hülsmann; Nicole Pfeffermann, ed.
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Hülsmann, Michael (ed.) ; Pfeffermann, Nicole (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Unternehmen | Netzwerkmanagement | Integriertes Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
Online-Ausg.:
Strategies and Communications for Innovations
Erscheint auch als (Online-Ausgabe):
Hülsmann, Michael *1968-*. Strategies and Communications for Innovations. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011. - Online-Ressource (XXX, 404p. 100 illus, digital)
2. Aufl. u.d.T.:
Strategy and communication for innovation
Persistent link: https://www.econbiz.de/10008987641