Structural marketing : using organizational structure to achieve marketing objectives
Ju-Yeon Lee; Irina V. Kozlenkova; Robert W. Palmatier
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Ju-Yeon ; Kozlenkova, Irina V. ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 73-99
|
| Subject: | Organizational structure | Structural marketing | Customer-centric structure | Innovation | Relationship marketing | Organisationsstruktur | Beziehungsmarketing | Marktstruktur | Market structure | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489557