Study on the effect of text direction and temporal focus on advertising persuasiveness
| Year of publication: |
2021
|
|---|---|
| Authors: | Xi, Yue ; Wang, Yudie ; Jiang, Yushi ; Wang, Yedi |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 4 (06.09.), p. 1149-1164
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12749 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635161