Study on the effect of text direction and temporal focus on advertising persuasiveness
Yue Xi, Yudie Wang, Yushi Jiang, Yedi Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Xi, Yue ; Wang, Yudie ; Jiang, Yushi ; Wang, Yedi |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1149-1164
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| Subject: | “feeling right” | advertising persuasiveness | knowledge activation theory | temporal focus | text direction | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328250