Study on the influencing factors of unplanned consumption in a large online promotion activity
Qiang Yan, Lingli Wang, Wenjing Chen, Junghoo Cho
| Year of publication: |
December 2016
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|---|---|
| Authors: | Yan, Qiang ; Wang, Lingli ; Chen, Wenjing ; Cho, Junghoo |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 4, p. 453-477
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| Subject: | Unplanned consumption | "Double 11" promotion | SOR model | Self-regulation | In-store slack | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9215-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598926