Success factors of German meal kit providers from the customer's perspective compared to the USA : A study based on an artificial intelligence (AI)-using text analysis tool and a quantitative survey
Juliane Staubach, Ronja Jäger ; Technische Hochschule Mittelhessen
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Staubach, Juliane ; Jäger, Ronja |
| Publisher: |
Gießen : Technische Hochschule Mittelhessen, Fachbereich Wirtschaft |
| Subject: | meal kits | customer characteristics | meal kit industry | food delivery industry | text analytics tool | customer satisfaction drivers | meal-kit | Caplena | meal kit services | Hello Fresh | Kochboxen | Kundenmerkmale | Kochbox-Industrie | Lebensmittelindustrie | Erfolgsfaktoren der Kundenzufriedenheit | Lieferdienste | Textanalysetools | Deutschland | Germany | Künstliche Intelligenz | Artificial intelligence | Kundenzufriedenheit | Customer satisfaction | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing |
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