Suggesting a more effective way to use the promotional mix in services
Year of publication: |
2014
|
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Authors: | Loda, Marsha D. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 304-320
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Subject: | advertising | publicity | webpage | marketing | tourism | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
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