Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Yong Jian Wang; Monica D. Hernandez and Michael S. Minor; Jie Wei

Year of publication:	2012
Authors:	Wang, Yong Jian ; Hernandez, Monica D. ; Minor, Michael ; Wei, Jie
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 5, p. 712-732
Subject:	Konsumentenverhalten \| Consumer behaviour \| Volksglaube \| Folk religion \| Markenartikel \| Brand \| Markenimage \| Brand image \| Markenführung \| Brand management

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009567636

A service of the