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Survey-based insights from choice-based conjoint analyses on customer preferences for company characteristics of life insurers

Moritz Hanika, Nadine Gatzert
Year of publication:
2024
Authors: Hanika, Moritz ; Gatzert, Nadine
Subject: Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Lebensversicherung | Life insurance
freely available
Full text |
doi.org
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