Survey of measures evaluating advertising effectiveness based on users' web activity
Subodh Bhat, Michael Bevans, and Sanjit Sengupta
| Year of publication: |
2015
|
|---|---|
| Authors: | Bhat, Subodh ; Bevans, Michael ; Sengupta, Sanjit |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 68-99
|
| Subject: | Werbewirkung | Advertising effects | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708656