Switch or continue to use? : an empirical investigation into mobile payment applications
Year of publication: |
2024
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Authors: | Law, Monica ; Ng, Mark ; Lai, Yuk-Kwan Sarah |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 2, p. 163-185
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Subject: | continued use intention | Mobile payment applications | mobile user behavior | push-pull mooring framework | switching intention | Elektronisches Zahlungsmittel | Electronic payment | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption |
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