Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
Hung-Che Wu, Chi-Han Ai and Ching-Chan Cheng
| Year of publication: |
2016
|
|---|---|
| Authors: | Wu, Hung-Che ; Ai, Chi-Han ; Cheng, Ching-Chan |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 2080-2107
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| Subject: | Dimensions of green experiential quality | Green equity | Green experiential quality | Green experiential satisfaction | Green switching intention | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2015-0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011624257