"Take a knee" protests in professional sports : an empirical study about the influence on customer loyalty to Nike in Germany
Year of publication: |
2020
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Authors: | Giebe, Carsten ; Löffler, Lana ; Schneider, Sandra |
Published in: |
Business ethics and leadership : BEL. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6311, ZDB-ID 2910908-5. - Vol. 4.2020, 1, p. 92-105
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Subject: | advertising | business ethics | competitiveness | customer loyalty,marketing | Nike,sport and politics | Take a Knee | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Deutschland | Germany | Unternehmensethik | Business ethics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/bel.4(1).92-105.2020 [DOI] hdl:123456789/77464 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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