Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour

Arne Floh; Monika Koller; Alexander Zauner

Year of publication:	2013
Authors:	Floh, Arne ; Koller, Monika ; Zauner, Alexander
Published in:	Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 646-670
Subject:	Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Kundenzufriedenheit \| Customer satisfaction \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Experiment

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009776458

A service of the