Taxonomy of service-based loyalty program members
John D. Hansen; George D. Deitz; Robert M. Morgan
| Year of publication: |
2010
|
|---|---|
| Authors: | Hansen, John D. ; Deitz, George D. ; Morgan, Robert M. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 4, p. 271-282
|
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Zielgruppe | Target group | Klassifikation | Classification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653377