Technology readiness index and related customer segmentation : a study of conflict zones
Tahir Ahmad Wani and Sumaira Jan, Nikita Tyagi, Anam Firdous and Tahir Ashraf Dar
| Year of publication: |
2024
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|---|---|
| Authors: | Wani, Tahir Ahmad ; Jan, Sumaira ; Tyagi, Nikita ; Firdous, Anam ; Dar, Tahir Ashraf |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 2, p. 185-201
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| Subject: | conflict area | customer segmentation | TRI 20 | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.137677 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062409