Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
| Year of publication: |
2011
|
|---|---|
| Authors: | Kum, Doreen ; Lee, Yih Hwai ; Qiu, Cheng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 6, p. 594-601
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