Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications

Taeyong Kim, Seungsoo Hwang, Minkyung Kim

Year of publication:	2022
Authors:	Kim, Taeyong ; Hwang, Seungsoo ; Kim, Minkyung
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 676-689
Subject:	FCB Grid \| Machine Learning \| Means-End Chain \| Online Customer Review \| Text Analysis \| Word Cloud \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Künstliche Intelligenz \| Artificial intelligence \| Virales Marketing \| Viral marketing \| Data Mining \| Data mining

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