That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Klemens M. Knoeferle; Andy Woods; Florian Käppler; Charles Spence
| Year of publication: |
2015
|
|---|---|
| Authors: | Knoeferle, Klemens M. ; Woods, Andy ; Käppler, Florian ; Spence, Charles |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 1, p. 107-120
|
| Subject: | Werbemusik | Advertising music | Werbewirkung | Advertising effects | Interkulturelles Marketing | Cross-cultural marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287618