The adoption of online product information : cognitive and affective evaluations

Tsan-Ching Kang, Shin-Yuan Hung, and Albert H. Huang

Year of publication:	2020
Authors:	Kang, Tsan-Ching ; Hung, Shin-Yuan ; Huang, Albert H.
Subject:	Heuristic-systematic model \| information adoption \| online reviews \| perceived enjoyment \| stimulus-organism-response model \| vendor-supplied product information \| Konsumentenverhalten \| Consumer behaviour \| Produktinformation \| Product information \| Innovationsakzeptanz \| Innovation adoption \| Online-Handel \| Online retailing \| Informationsverhalten \| Information behaviour \| Virales Marketing \| Viral marketing \| Bewertung \| Evaluation \| Online-Marketing \| Internet marketing \| Informationsökonomik \| Economics of information

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/15332861.2020.1816315 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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