The advertising impact of an interactive TV program on the recall of an embedded commercial
Verolien Cauberghe; Patrick De Pelsmacker
| Year of publication: |
2008
|
|---|---|
| Authors: | Cauberghe, Verolien ; Pelsmacker, Patrick de |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 352-362
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| Subject: | Interaktive Medien | Interactive media | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Varianzanalyse | Analysis of variance | Belgien | Belgium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768832