The allure of the bottle as a package : an assessment of perceived effort in a packaging context
Magnus Söderlund, Jonas Colliander, John Karsberg, Karina T. Liljedal, Erik Modig, Sara Rosengren, Sofie Sagfossen, Stefan Szugalski and Nina Åkestam
| Year of publication: |
2017
|
|---|---|
| Authors: | Söderlund, Magnus ; Colliander, Jonas ; Karsberg, John ; Liljedal, Karina T. ; Modig, Erik ; Rosengren, Sara ; Sagfossen, Sofie ; Szugalski, Stefan ; Åkestam, Nina |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 91-100
|
| Subject: | Packaging | Perceived effort | Product evaluations | Verpackung | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2015-1065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011666492