The antecedents and consequences of brand experience and purchase intention
Mahima Shukla, Ashok Sharma, Richa Misra, Vinamra Jain
| Year of publication: |
2021
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|---|---|
| Authors: | Shukla, Mahima ; Sharma, Ashok ; Misra, Richa ; Jain, Vinamra |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 3, p. 215-238
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| Subject: | Facebook advertising | personalised advertising | affective brand experience | cognitive brand experience | social media | brand image | perceived value | purchase intention | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Werbewirkung | Advertising effects | Markenführung | Brand management | Werbung | Advertising | Kaufmotiv | Consumer motivation |
Online Resource