The B2B elements of value : how to measure : and deliver : what business customers want
by Eric Almquist, Jamie Cleghorn, and Lori Sherer
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Almquist, Eric ; Cleghorn, Jamie ; Sherer, Lori |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 2, p. 72-81
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkaufsförderung | Sales promotion | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879544