The benefits of modular services platforms for "following" service customers abroad
Michael Schermann; Tilo Böhmann; Helmut Krcmar
| Year of publication: |
2010
|
|---|---|
| Authors: | Schermann, Michael ; Böhmann, Tilo ; Krcmar, Helmut |
| Published in: |
Export und Internationalisierung wissensintensiver Dienstleistungen. - Lohmar : Eul, ISBN 978-3-89936-899-4. - 2010, p. 275-302
|
| Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003955816