The brand marketing book : creating, managing, and extending the value of your brand

Joe Marconi

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow

Year of publication:	c2000
Authors:	Marconi, Joe
Institutions:	NetLibrary, Inc (contributor) ; American Marketing Association (contributor)
Publisher:	Lincolnwood, IL : NTC Business Books
Subject:	Markenführung \| Brand management \| Marketing \| Marketingmanagement \| Marketing management \| Markenartikel \| Brand \| Markenimage \| Brand image \| Produktmarketing \| Online-Publikation
Description of contents:	Table of Contents [external.dandelon.com]

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