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The brand relationship of cult-like following : developing scales of measurement in Apple and Catholic devotees

Yi-Chia Wu, Michael S. Minor
Year of publication:
2019
Authors: Wu, Yi-Chia ; Minor, Michael
Subject: Seven Dimensions of Religion | Devotees | Indifferents | Apple | Catholicism | Religion | Apfel | Katholizismus | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Christliche Sozialethik | Christian social ethics
freely available
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