The case for audience isolation : language and culture as predictors of advertiser investment
Amy Jo Coffey
| Year of publication: |
2008
|
|---|---|
| Authors: | Coffey, Amy Jo |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 10.2008, 2, p. 81-90
|
| Subject: | Fernsehwerbung | Television advertising | Fremdsprache | Foreign language | Zielgruppe | Target group | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003720725