The communication strategy handbook : toolkit for creating a winning strategy
Betteke van Ruler, Frank Körver
| Alternative title: | Het strategisch communicatie frame : praktische methode voor strategie-ontwikkeling |
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| Year of publication: |
[2019]
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| Authors: | Ruler, Betteke van ; Körver, Frank |
| Publisher: |
New York : Peter Lang |
| Subject: | Strategisches Management | Strategic management | Kommunikation | Communication | Kommunikationswissenschaft | Communication science | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 174 Seiten Illustrationen, Diagramme 26 cm |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-1-4331-5483-6 ; 1-4331-5657-1 ; 978-1-4331-5657-1 ; 978-1-4331-5658-8 ; 978-1-4331-5659-5 ; 978-1-4331-5660-1 |
| Other identifiers: | 10.3726/b13518 [DOI] |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927590