The communication strategy handbook : toolkit for creating a winning strategy
Alternative title: | Het strategisch communicatie frame : praktische methode voor strategie-ontwikkeling |
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Year of publication: |
[2019]
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Authors: | Ruler, Betteke van ; Körver, Frank |
Publisher: |
New York : Peter Lang |
Subject: | Strategisches Management | Strategic management | Kommunikation | Communication | Kommunikationswissenschaft | Communication science | Unternehmen |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
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Bruhn, Manfred, (2000)
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Hoffmann, Christian, (2008)
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Der Newsroom in der Unternehmenskommunikation : wie sich Themen effizient steuern lassen
Moss, Christoph, (2016)
- More ...
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The relationship between corporate identity structures and communication structures
Körver, Frank, (2003)
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Public Relations metrics : research and evaluation
Ruler, Betteke van, (2008)
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Ruler, Betteke van, (2003)
- More ...