The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Joseph R. Priester and Monique A. Fleming
| Year of publication: |
2020
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|---|---|
| Authors: | Priester, Joseph R. ; Fleming, Monique A. |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 193-222
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| Subject: | Creativity | innovation | problem-solvin | divergent | convergent | new product design | Kreativität | Konsumentenverhalten | Consumer behaviour | Innovation | Produktgestaltung | Product design | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321161