The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Eduard Stoppel and Stefan Roth
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Stoppel, Eduard ; Roth, Stefan |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 76-90
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| Subject: | usage-based pricing | pay-per-use | value co-creation | value-in-use | pricing model | customer solutions | Preismanagement | Pricing strategy | Kundenwert | Customer value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |