The consumer INSIGHT framework : a hypothesis-driven approach to data analytics

Derek D. Rucker and Aparna A. Labroo

Year of publication:	2023
Authors:	Rucker, Derek D. ; Labroo, Aparna A.
Published in:	Kellogg on marketing : the marketing faculty of the kellog school of management. - Hoboken, New Jersey : Wiley, ISBN 978-1-119-90624-7. - 2023, p. 367-385
Subject:	Marketingmanagement \| Marketing management \| Markenführung \| Brand management

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