The contribution of dynamic marketing capabilities to service innovaiton and performance
Carmen Pérez-Cabañero; Sonia Cruz-Ros and Tomás González-Cruz
| Year of publication: |
2015
|
|---|---|
| Authors: | Pérez-Cabañero, Carmen ; Cruz-Ros, Sonia ; González-Cruz, Tomás |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 7.2015, 1, p. 61-78
|
| Subject: | marketing capabilities | dynamic capabilites | innovation | service firms | Dienstleistungssektor | Service industry | Innovation | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011379550