The Control Factor - Less isn't always more when it comes to management control of sales.
| Year of publication: |
2004
|
|---|---|
| Authors: | Cravens, David W. ; Marshall, Greg W. ; Lassk, Felicia G. ; Low, George S. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 1, p. 38-44
|