The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel, Kavitha Haldorai, Abdul Rahman and Mwanza Zangose
| Year of publication: |
2017
|
|---|---|
| Authors: | Syriac Nellikunnel ; Kavitha Haldorai ; Abdul Rahman ; Mwanza Zangose |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 19.2017, 3, p. 378-395
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| Subject: | country of origin | COO | ethnocentrism | reputation | quality | trust | purchase intention | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Vertrauen | Confidence | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Reputation | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848747