The cumulative effect of satisfaction with discrete transactions on share of wallet
Timothy L. Keiningham; Lerzan Aksoy; Edward C. Malthouse; Bart Lariviere; Alexander Buoye
| Year of publication: |
2014
|
|---|---|
| Authors: | Keiningham, Timothy ; Aksoy, Lerzan ; Malthouse, Edward C. ; Lariviere, Bart ; Buoye, Alexander |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 3, p. 310-333
|
| Subject: | Consumer behavior | Longitudinal data | Loyalty | Satisfaction | Service encounters | Share of wallet | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384976