The customer retention index as a marketing performance measurement tool for trade fairs
Alex Ulrich
| Year of publication: |
2003
|
|---|---|
| Authors: | Ulrich, Alex |
| Published in: |
Achieving excellence in stakeholder management. - Berlin : Springer, ISBN 3-540-00255-3. - 2003, p. 113-123
|
| Subject: | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Messe | Trade fair | Marketingmanagement | Marketing management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001756728