The dark side of service management : new insights into negative customer response to service divestment
vorgelegt von Dipl.-Kffr. Christina Maria Hänel ; Erstgutachter: Prof. Dr. Maik Hammerschmidt, Zweitgutachterin: Prof. Dr. Yasemine Boztuǧ, Drittgutachter Prof. Dr. Waldemar Toporowski
| Year of publication: |
2019
|
|---|---|
| Authors: | Hänel, Christina Maria |
| Other Persons: | Hammerschmidt, Maik (degree supervisor) ; Boztuğ, Yasemin (degree supervisor) ; Toporowski, Waldemar (degree supervisor) |
| Publisher: |
Göttingen |
| Subject: | Dienstleistungsmanagement | Service management | Produktmanagement | Product management | Desinvestition | Disinvestment | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |