The destructive side of branding : a heuristic model for analyzing the value of branding practice
Jon Bertilsson and Jens Rennstam
| Year of publication: |
March 2018
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|---|---|
| Authors: | Bertilsson, Jon ; Rennstam, Jens |
| Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 25.2018, 2, p. 260-281
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| Subject: | Branding | destruction | discursive closure | hypocrisy | value | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1350508417712431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888256