The development and change of brand associations and their influence on team loyalty over time
Thilo Kunkel (Temple University), Jason P. Doyle (Griffith University), Daniel C. Funk and James Du (Temple University), Heath McDonald (Swinburne University)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Kunkel, Thilo ; Doyle, Jason P. ; Funk, Daniel C. ; Du, James ; McDonald, Heath |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 117-134
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| Subject: | brand associations | fan loyalty | new teams | sport consumer | latent growth model | cross-lagged panel model | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Markenartikel | Brand | Profisport | Professional sports |