The development and validation of a Chinese American affiliation scale
Kristina Harrison, John Ford, Kiran Karande, Altaf Merchant, Weiyong Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Harrison, Kristina ; Ford, John B. ; Karande, Kiran ; Merchant, Altaf ; Zhang, Weiyong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 331-345
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| Subject: | Chinese Americans | Consumer acculturation | Consumer affiliation | Scale development | Structural equation modeling | China | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194543