The differential effects of functional vis-à-vis relational customer orientation on salesperson creativity
C. Fred Miao, Guangping Wang
| Year of publication: |
December 2016
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|---|---|
| Authors: | Miao, C. Fred ; Wang, Guangping |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 6021-6030
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| Subject: | Functional customer orientation | Relational customer orientation | Salesperson creativity | Transformational leadership | Outcome interdependence | Extra-role behavior | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Kreativität | Creativity | Führungsstil | Leadership style | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.05.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597695