The digital continuum : the influence of ownership, access, control, and cocreation on digital offerings
Year of publication: |
2020
|
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Authors: | Micken, Kathleen S. ; Roberts, Scott ; Oliver, Jason D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 10.2020, 1/2, p. 98-115
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Subject: | Digital | Digital products | Digital services | Ownership | Access | Control | Digitalisierung | Digitization | Digitale Güter | Digital goods | Eigentümerstruktur | Ownership structure | Electronic Commerce | E-commerce | Computerunterstützung | Computerized method | Informationstechnik | Information technology | Datensicherheit | Data security |
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