The disability marketing and the cultural "product" : Italian experience and propositions for international contexts
Year of publication: |
2014
|
---|---|
Authors: | Migliaccio, Guido |
Published in: |
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5007-7. - 2014, p. 321-346
|
Subject: | Kultursektor | Cultural sector | Marketingmanagement | Marketing management | Zielgruppe | Target group | Behinderte | Disabled persons | Kulturgüter | Cultural heritage | Italien | Italy |
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