The distinct effects of gratitude and pride on donation choice and amount
Year of publication: |
2020
|
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Authors: | Paramita, Widya ; Septianto, Felix ; Tjiptono, Fandy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-10
|
Subject: | Donation amount | Donation choice | Evolutionary psychology | Gratitude | Pride | Fundraising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Altruismus | Altruism | Emotion | Experiment | Motivation |
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